YouTube has quickly become of the best sources for small businesses to generate leads and dominate the search engines. In a previous post, I talked about how you can use search engine optimization to drive traffic to your small business website and take your business to the new level. Guess what? Video optimization is going to be a part of that process as well. Whether you decide to put your content on YouTube or on your own service, you want to make sure that you give it the best chance to be found by searchers and your visitors. YouTube is especially attractive for small businesses as they don’t have to pay a whole lot of money to host the videos, and they can go viral with the help of the YouTube community.

Creating videos for business is much different from making them for fun. There are a lot of talented individuals on YouTube who make killer videos, and as a small business owner you can always recruit these folks to push your brand. But you can’t model your own videos after these people. Your business, its brand, image, and reputation is too important to experiment with. So it’s always good to have a strategy on what you want to accomplish with your YouTube videos and go about executing it step by step. Not having a plan is the easiest way to go bust on YouTube.
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