So you have taken a chance and started your business. You put your time and funds to it to expand your business. But do you know that your logo or even your domain name could be subject to infringement. Protecting your brand should be your highest priority. And the last thing you want to see is some copycat companies stealing your logo, your name, and even domains similar to yours. Registering a trademark provides you with the insurance you need to protect your brand and reserve the rights to your brand, domain name, logo, and … Once you register your business trademark, others can see its existence through the United States Patent and Trademark Office.
So nobody can claim that they didn’t know you had a trademark on a name after infringing your trademark.

There are three steps that you need to take to manage your trademark effectively. As a business owner, you owe it to your business to register your trademarks and protect them against violations. It’s not just your brand or logo, but everything that makes your brand valuable. You don’t want other companies to take advantage of your name and even create confusion in the market. So you want to make sure that you register your trademarks and watch those who are out there to infringe them.

Here are the steps you need to take to register your trademark:

  • Registration: the registration process is going to cost you some money but it’s not that difficult. A trademark is an important business asset that increases in value as your business and brand grow. It can be a name, a design, or a logo. You do want to make sure that you register a name that is not already trademarked by another company. You can always use trademark search services to find out whether the name you are trying to register is trademarked. You can also use a third party company such as MyCorporation to help you fill out your application and do your trademark research.
  • Trademark Search: going back to the previous point, you want to pay extra attention here to make sure your trademark doesn’t conflict with an existing one owned by another entity. The last thing you want to do is step on another company’s toes here. You can always use TESS to find out whether your name is already trademarked.
  • Trademark Watch: so you register your trademark, and you pay your fees. That doesn’t mean others won’t try to infringe it. That’s why you should watch out for companies that try to step on your toes. The best way to track the developments around your trademark is by signing up for a trademark tracking service that lets you know when somebody’s trying to borrow your name. A trademark watch looks for marks similar those owned by your business that are either filed with or published by the USPTO. You may think that once you have registered your mark, you are going to be protected, but that’s not really the case. Trademark infringement is a reality in the business world, and you need to be alert.

Registering your business trademarks is not something you should take lightly. You can always register your trademarks yourself and try to track them all by yourself. But my rule is if an activity is not core to your business, you should outsource it. What you can’t afford to do is ignore your assets and let others claim the rights to your name! It’s not worth the headache.


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