Many online business owners who achieve a degree of success get comfortable with it and do not take time to innovate to grow their business and take it to the next level. If you are not investing in your business and trying new tactics, you are going to get left behind. Here are 7 tactics you should use to keep your business relevant these days:

Develop an app: creating an iPhone or Android application for your business does not require major investment but could make a big difference. It could set your business apart from others in your industry.

Try e-book marketing: platforms such as Kindle have given independent publishers and small businesses the chance to publish reports, short, and long e-books to share them with the world. If you love writing or afford to hire a writer, this tactic could gain your brand more attention.

Publish infographics: infographics can gain a lot of links for your business and help your site move up in the rankings. If you have a design team, putting decent infographics together should not be that hard. Businesses can also hire design teams specifically for this job. [click to continue…]


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