Blank Sign 4

So you take time to write a business plan for your online business. You do presentations and get some funding and build a respectable business. You can do everything right and still not get enough traffic to your website. That could be extremely disheartening for an entrepreneur. You can have the best website in the world, but if you don’t let people know about it, you are not going to get any following going. No traffic, no sales, no money!

When you think about it, there are many ways to promote your online business. You can always use search engine optimization tactics to get ranked higher on top search engines such as Google. You can always buy advertising with Google Adwords and Yahoo! Search Marketing. And you can use social media services such as Twitter to let folks know about your business. But what folks don’t consider is the offline tactics that you can use to drive tons of traffic to your website.

It may sound unintuitive, but you can drive a ton of traffic to a website by using offline methods. It’s true that people spend hours online searching and finding things online. But what do you think they do when they are not online? They are probably outside working, taking a trip, going to an event, or just walking in the streets. Your goal as a business should be to get in front of these folks no matter what they are doing. Folks may not be ready to buy when they see your sign on the street, but they will remember your brand.

Here are a few ways you can go about promoting your business offline:

  • Post cards: you have probably gotten post cards from the companies that you have bought from before or those which you have never heard of before. The conversion rate may not be high with this method, but it’s a great brand method.
  • Business cards: business cards are no brainers. If you own a business, you’ve got to have your business cards. But you shouldn’t just keep them on your desk. I would recommend giving your business cards to anyone who may be interested in your service (and don’t forget to put your website on your business cards).
  • Pens: who doesn’t like free pens? You can give away free branded terms and get the word around about your business as a result.
  • Mugs: mugs, too, are very popular giveaway items. By putting your web-site’s information on your mug, you are going to get the word out about your business with the help of those who use them.
  • Car door magnets: do you drive a lot around your city or your country? Wouldn’t it be nice if you could keep promoting your business while you are driving? That’s exactly what you can do with car door magnets.
  • Notepads: have you wondered why some very successful companies giveaway notepads? It’s because they know the more you use it, the better chance they have of spreading the word around about their business. And these companies are very successful. Every small business can benefit from giving away things such as notebooks.
  • Flyers: flyers are no brainers. If you are a local business, you can get a lot of benefit from distributing flyers about your business (with your website information).
  • Lawn Signs: lawn signs can help you get traffic from the least expected sources. You can always ask your friends and family members to help you out there as well.
  • Rack cards: rack cards are another way of promoting your business offline. Depending on the nature of your business, you can attract new customers by using rack cards.
  • T-shirts: one of the best ways to get the word out about your brand. The more you giveaway, the more people will know about your brand.
  • Hats: just like T-shirts, hats are also hot giveaway items.
  • Key-chains: key-chains are also great for offline promotional campaigns. And they are very cheap.
  • Window Decals: another great way to get your business name and website in front of people.

These methods may not generate a ton of online traffic for you, but they do help you to spread the word around about your services and build a more visible brand. There are a ton of other ways you can promote your business offline. As long as you get your brand in front of people, you are giving yourself a chance of acquiring new customers. Be bold and think outside-the-box. Just make sure you don’t do anything to embarrass yourself and your business.


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