In case you haven’t noticed, Facebook Ads is quickly becoming one of the best ways to promote your online business to a targeted set of Facebook users and get more exposure for your brand and your business. Facebook Ads has been around for a while but has recently gotten an upgrade to make it easier for business owners to create and manage their online campaigns. Facebook is the hottest social networking site around. Facebook Ads may not be Google Adwords yet, but it does give you yet another avenue to promote your business online and reach a more savvy set of prospects.

Facebook Ads provides you with a plenty of ways to better target your audience and get more exposure in front of the right audience. With that in mind, here are XXX ways to use Facebook Ads to drive targeted traffic to your website:

1. Destination URL: make sure you have proper tracking in place to see who’s coming to your website from where. Also, provide your targeted audience with an optimized landing page just for them. That should help improve your conversion rate as well.

2. Title: make sure your title is clear and magnetic enough to make people want to click on your ad. You can be a bit creative here but Facebook does have a set of strict rules, so you don’t want to get yourself banned here. To stay on the safe side, you can always talk about the value you provide in your title.

3. Body Text and Image: your body text needs to be compliant with Facebook policies. At the same time, make sure you convey what value you can provide to your visitors. An image can help you get more clicks and will set you apart from amateurs on Facebook. [click to continue…]


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