How To Use Twitter To Boost Your Business

by cyrus on Feb 18


The social media has changed the way people communicate and do business. A few months ago, a lot of people would laugh at the idea of businesses using Twitter, Digg, and other social networking sites to drive leads and increase their business. But if you are still ignoring the social media sites these days, you are leaving money on the table. Sites such as Twitter are amazing channels to reach out to customers, prospects, and even partners and build and expand your business. And best of all, there is no monetary cost for using these sites. You don’t have to pay to build a Twitter profile nor do you have to pay others to follow you. All you have to do is communicate and provide value to others and folks will follow you.

If you are a business owner, you should not live without a Twitter profile. A couple of years ago folks didn’t know about Twitter, and the opportunity wasn’t that huge. But today, folks are searching out for companies on Twitter. They want to contact you. They want to reach out to you. If you are not on Twitter, you are missing out big time. Sites such as Twibs allow businesses to announce their presence on Twitter to the world. There are thousands of businesses already listed on Twibs, and if you are a business owner, you should list your business there as well.

Whether you are an individual or a small business, you can still benefit from Twitter. But Twitter is different from anything you have dealt with. The community is smart and can see through your efforts to make quick bucks. That’s why you should have a real plan to succeed on Twitter. If you are a small business owner, you should:

  • Create a professional profile: your profile helps you make a good first impression on your followers. You should take time to write an catchy bio about your business (what you do, …). You should also change your background and put your business and website information as well as your logo on it(read our logo piece here).
  • Link to your website: when you create your bio, don’t forget to give your followers a link to follow if they like what you do. I can’t tell you how many small businesses forget to include their contact information on their Twitter page.
  • Create your business avatar: your avatar helps you make an instant connection with the Twitter community. You should take time to design an avatar that is attractive and portrays an image of what your business is all about.
  • Not be stingy: a lot of folks decide to protect their updates from others. That’s the worst way to approach Twitter. Twitter is all about openness and contributing to the community. By locking up your updates, you are depriving yourself of Twitter’s full potential.
  • Update regularly: a lot of small businesses set up their Twitter account, update it a couple of times, and then forget about it for a month. Your business doesn’t stop going on for a month, right? Then, your Twitter account shouldn’t either. You should try to post at least 5 valuable tweets each and every day. That’s really the bare minimum.
  • Provide Value: the more you add to Twitter, the more you get out of it. People follow you for a reason. Give them valuable information, and they keep coming back for more.
  • Throw Giveaways: giveaways are one of the best ways to go viral on Twitter. People like freebies, so why not give them some to spread your name and brand all around Twitter (see Twitaway for ideas).
  • Network with others: don’t be scared to communicate with others and respond to their updates. Twitter is a networking site. It’s a many-to-many communication service. It’s not just about you!
  • Know the limits: if you are a business owner, you should know that what you say on Twitter can help or harm your business name significantly. Don’t say anything you don’t want others to hear about in a professional situation.
  • Put it all together: if you are involved in other social communities, you should use the twitter tools available to link your twitter account to those sites. Sites such as Friendfeed and Facebook provide you with the opportunity to do just that. By connecting your accounts on multiple networks you can realize synergies and further expand your following.
  • Listen!: that’s probably the most important step in your Twitter journey. You’ve got to listen to what others are talking about, what products they are interested in, and what their needs are. Not only you can get product ideas from Twitter, you can address your business’ shortcomings as well. Be a good listener on Twitter, and the sky’s the limit.

Unlike what some businessmen want you to believe, Twitter does matter. It matters for small businesses, big businesses, and individuals. It’s a great branding tool, and it can drive lots of traffic to your website. But you have to connect with prospects/customers, provide value and listen to others to get the most out of Twitter. If you are not doing that, you are wasting your time and hurting your business.

Are you a Twitter believer yet?

The Twitter Report by Walt Prorok & Chris Vendilli

For more information on how you can expand your presence on Twitter, read the Twitter Report to find out marketing angles which can help you drive thousands of leads to your business every single day.

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