Traffic Secrets 2.0 Review

by cyrus on Jan 16

When you start your own business online for the very first time, you are going to soon realize the challenge of getting traffic to your website. You can have the best website on the Web but if you are not getting folks to visit it, you are not going to have much success. Traffic Secrets 2.0 by John Reese is one of the best traffic courses that money can buy. The first Traffic Secrets came out a few years ago, and it was a powerful course. But the second edition is now updated to cover the age of Twitter and Facebook.

The course contains 12 CDs, each filled with techniques you can use to bring traffic to your site. So let’s see what each CD has to offer:


CD #1: Traffic Foundations

The first CD is the shortest one in the series. Not only you learn how to get the best out of the course, but John goes on to explain his philosophy on generating traffic and building business. Some of the concepts explained in this CD are very straight forward, but it’s amazing how many people ignore them on a daily basis. You may be tempted to skip this CD but if you are new to the business of building traffic, you should listen to the third lesson on this CD.

Traffic Secrets CD 2

CD #2: Market Research and Discovery

A big part of making money online and monetizing your traffic is getting a firm understanding of your market. In this CD you learn:

  • Forum Research: you’ll learn where you need to hang out to gain competitive information in your niche.
  • Blog Research: one thing that doesn’t stop in today’s world is blogs talking about things. By knowing where to look, you can gain incredibly valuable information about your niche.
  • Article Research: looking at article directories and E-zines to find out what’s going on in your market can give you extremely valuable information about your market.
  • Social Media Research: Whether it’s video or social networking sites, you can gain a lot of good info about your market from this new channel.
  • Traffic Research: the most powerful lesson on this CD. You’ll learn how to read trends, how to analyze links, how to analyze traffic, and how to automate your tracking process.


CD #3: Keyword Science – The Science of Keyword Research and Discovery

The third CD is all about keyword research. Not only you’ll learn how to use some of the free tools that are available online, you’ll also get familiar with some of the paid tools such as SpyFu and Wordze. You’ll also learn how to use analytical tools to find out where you are getting your traffic from, and how to optimize your pages to get more organic traffic. A lot of folks hesitate when it comes to taking advantage of paid tools, but there is a whole other life after free tools such as Google Adwords Keyword tool. You’ll learn about some of the more popular paid tools and how you can use them to not only generate new keywords, but also spy on your competitors.


CD #4: SEO Dynamics – Modern SEO Strategies

The fourth CD is all about the strategies that you can use to optimize your site for the search engines (on-page & off-page). In this CD you learn:

  • How to use LSI Keywords to push your Google ranking to a whole other level.
  • What on-page factors you need to pay attention to.
  • How to buy domains that will guarantee you a higher spot on the SERPs.
  • How to optimize your site structure for search engines.
  • How to build links like a pro!
  • How to use a CMS and supplement it with a Site-map to create SEO friendly sites fast.
  • How to write effective press releases to build links
  • How to effectively use Google Analytics for SEO.


CD #5: Content Factory (Long-term Content Strategies)

This is probably the most powerful CD if you are a blogger or the owner of a content site. In this CD, John talks about various ways that you can create magnetic content. Here is what you get:

  • Crash Course: a crash course on how to create your very own content factory.
  • Methods: methods you can use to produce your very own content.
  • Link Bait Strategies: want to be on the front page of Digg or gain lots of links. It’s all covered here.
  • Article: how to write and publish your own articles online and gain back-links.
  • Casting: creating a podcast is nothing new these days. But if you are not doing it now, you will after listening to this.
  • Content Launch: John is a world class expert when it comes to product launches. He shows you how to launch your content too.
  • Production: various methods on how to create content are discussed here (including hiring your own writers).


CD #6: Video Marketing

Video marketing is the next big thing in the online world. The rise of YouTube has enabled many folks to achieve stardom, and you can too. But if you are new to video marketing, the learning curve could be steep. Everything video is covered in this CD:

  • Crash Course: talks about what kinds of videos you can make, and which ones can help you grow your business.
  • Video Analysis: you’ll learn how to perform competitive analysis, and find trends on sites such as YouTube.
  • VEO: need to optimize your video for search engines? It’s covered here.
  • Distribution: you’ll learn numerous ways to distribute your own videos online. It’s not just YouTube that you have to worry about.
  • Hosting: you’ll also learn how to host your videos on services such as Amazon S3.


CD 7: Social Media Strategies

This CD covers almost everything there is to know about the social media. You’ll learn:

  • How to use E-mail marketing to develop your own lists.
  • How to use Twitter and gather a large following there.
  • How to use Facebook effectively to grow your business.
  • How to create your own social networking site.
  • How to use social bookmarking sites such as StumbleUpon to drive traffic to your site.
  • How to use LinkedIn to grow your business and connect with other professionals in your niche.


CD 8: Adwords Training

There is more to traffic than just SEO and SMO. Adwords is a big traffic driver, and everyone who owns a business should use it (reasonably) to get some exposure. This CD shows you how to do your competitive research, create your campaigns, write magnetic ads, optimize your landing pages to achieve high quality scores, and how to take advantage of the Search and Content network in Google Adwords. You’ll also learn keyword strategies such as keyword matching to improve your CTR and pre-qualify your traffic. Pay per click marketing is costly but you don’t have to pay through your nose if you know how to increase your quality score and create magnetic ads.


CD 9: Advertising Strategies

If you thought that Adwords is the only advertising option you have, you are simply mistaken. There are numerous other options available to you. Traffic Secrets 2.0 covers some more major methods that you can drive traffic to your site:

  • Media Advertising
  • CPA Promotions
  • Blog Advertising
  • Email Advertising
  • Video Advertising
  • Radio Advertising
  • More…


CD #10: Create your own Software – Widget

This CD is great if you are looking for out-side-the-box ideas to generate traffic for your site. In essence, you’ll learn how to go about creating a Facebook app, Web 2.0 Mashups, and viral mobile applications. You don’t have to write these yourself. You can always hire a programmer. That topic is also covered here in depth.


CD #11: Affiliate Army

John Reese is a huge proponent of making your product to make money. If you have been lucky enough to go to his events, he constantly talks about how folks need to build their own affiliate marketing program to start making a killing online. This CD covers everything you need to know to launch your affiliate program. You’ll learn how to go about finding an affiliate network (e.g. Clickbank). You also learn how to manage your affiliates, how to keep them motivated, and how to get the best out of your own affiliate army (hence the title of the CD). If you have your own product and lookcing to skyrocket your sales, you should definitely listen to this.


CD #12: Put it all together

If you have made it so far, you really got to congratulate yourself. There is just so much information in this course that it took me a month to finish it. Now, if you may have finished it faster than I did, but it does take a while to go through all these CDs. In this CD, you’ll learn how to use the action tracker to put your plans in action. Here are the blueprints that you get here:

  • Mission Control Blueprint: how to get things started and keep them on track.
  • Market Spy Blueprint: market discovery blueprint.
  • Opportunity Analyzer Blueprint: market research blueprint.
  • AdWords Attack Blueprint: Adwords action plan.
  • Content Factory Blueprint: content production action plan.
  • Social Director Blueprint: social media optimization blueprint.
  • Advertising Expansion Blueprint: online advertising blueprint.


Traffic Secrets 2.0 also comes with a bunch of goodies that are licensed to be used by the owners of Traffic Secrets only.



Traffic Secret 2.0 community is a valuable resource for folks who have trouble implementing the concepts discussed in this course. John, his staff, and other community members are always on to help other community members. And this is a great mastermind group to hang out with.


With Traffic Secrets 2.0, you also get lifetime updates. It means that you won’t have to pay for the updates. Not only that, you gain access to some of the best material from Traffic Secrets 1.0. You gain access to more training material on outsourcing, keyword research, and SEO. You also gain access to a list of solutions that you can use to build and expand your business.


Traffic Secrets 2.0 is one of the most comprehensive traffic courses that I have ever seen. It covers all the techniques that you can use to drive traffic to your site (free or paid traffic). I think the challenge for TS 2.0 owners will be to find time to get through it and have the dedication to implement what they have learned. We all buy books, courses, and things we never fully use. If you are looking for a course to put somewhere and let gather dust, you should probably look elsewhere. TS 2.0 is a business investment and does not come cheap. I do encourage you to take the process slow. Finish a CD, implement the tactics, then move to the next CD. But if you do master the tactics explained in TS 2.0, you will drive traffic to your site and grow your business.


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