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Building an impressive following online on Twitter and Facebook takes time and effort. Businesses need to have clear content and social media strategies to get the most out of their marketing efforts. Business owners may not have the time or resources to be active on Twitter and Facebook all day. There are tools they can use to automate some of their work. Here are 5 tools you can use to schedule tweets ahead of time:

HootSuite: one of the best social media clients you can buy. You can not only use it to manage your tweets but also your Facebook, LinkedIn, and other social profiles.

Buffer: one of the most exciting social media management tools around. It lets you add the interesting stories you find to your buffer and have them shared on Twitter and Facebook throughout your days. [click to continue…]

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Google+ is still growing as a social network. Google continues offering new features on this network to grow the community. Google+ is not perfect though. It is still very young and has a long way to go before reaching its potential. These 5 Google+ chrome extensions do let you get more out of Google+:

Plus Minus: a handy tool that lets you choose which circles show up in your stream. [click to continue…]

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Twitter is a wonderful social network to be a part of. It can bring your business a ton of traffic and leads. It opens new doors for your business and reduces your acquisition costs too. If you are dedicating time and resources to Twitter, you may as well measure how influential your business is becoming on Twitter. These 5 tools can help you figure that out:

Klout: works for Twitter and Facebook. It determines what your true reach is on Twitter. It also shows you how influential people are interacting with your account on that site.

Twitalyzer: shows you whether you are on the right track with your efforts by grading your account. It takes into account various factors such as the number of followers, frequency of tweets, and retweets. It also tells you what you can do to take your Twitter efforts to the next level. [click to continue…]

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Twitter is a great tool for small business owners to take advantage of to reach to more people, improve their customer service, and grow their businesses. Just like any other social network, there is a lot of noise in this community. Picking up tools to help you make better sense of Twitter is a must. These 5 Twitter tools can save small business owners time and make them more productive:

Tweroid: if you are tweeting for business, you may as well do it when people are listening. That’s what this tool offers. It shows you the best times to tweet. [click to continue…]

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Twitter Lists are very powerful. They let businesses and individuals keep their followers and conversations organized and get more out of their Twitter experience. If you have more than just a couple of lists, things can get a bit overwhelming. Thanks to these Twitter list tools, you can manage your lists more effectively and get some real value out of them:

Formulists: the best Twitter list tool hands down. It helps you automate the process of organizing your followers and conversations using lists. It can even show you who has unfollowed you recently. A wonderful idea by a wonderful team of entrepreneurs. [click to continue…]

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Twitter is one of the best channels to create leads for almost any business. As long as you have a real business that provides real value to your customers, there is no reason you can’t use Twitter to get the word out about your business, connect with your customers, and take your business to the next level. As many experts have said in the past, having a Twitter or Facebook strategy is the wrong way to go when businesses should have a social media strategy. That being said, there are tools that can help your business manage, track, and utilize Twitter more effectively. Here are 5 tools that do just that:

Klout: you are still going to need a social media strategist after using this tool, but Klout can show you how influential you are and things that you may be doing wrong.

Flipboard for iPad: Flipboard is a very fun tool to use for business owners who want to keep up with the latest developments in their worlds right on their iPad.

Tal.ki: adds a dynamic forum to your website, which your visitors can log on to using their social media accounts on Twitter or Facebook. [click to continue…]

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Every online business needs a Twitter page. Businesses that are not taking time to engage their customers and prospects on Twitter are leaving money and opportunities on the table. I have seen many businesses that are clearly interested in taking advantage of what Twitter has to offer but do not approach it the right way. An individual may be able to get away with the default Twitter background and certain tweets. That’s not so much the case with businesses. Having an attractive and professional Twitter background for your Twitter presence is a must.

You don’t have to be a designer or pay a huge amount of money to get a custom Twitter page designed for your business. If it’s not your core competency, there is no reason not to outsource it. Here are 5 places you can pick up high quality premium Twitter backgrounds:

Twitr Backgrounds: the service has been used by many top Twitterers around the world. It promises your very first design in just 3 days. Businesses can always send back their designs for modifications to get the design that is perfect for them.

Twitart: they not only offer custom Twitter background, they also offer Twitter Avatar design too. Offer some of the best designs we have seen on Twitter.

Social Identities: your one stop shop for all your branding needs. It offers Twitter, Facebook, YouTube, and landing page branding services. [click to continue…]

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Twitter API: Up and Running: Learn How to Build Applications with the Twitter API

The social media world is expanding fast. Just a few months ago, there were a lot of people who were skeptical about Twitter and Facebook. Now you’d be hard-pressed to find anyone who hasn’t heard of these services. There are plenty of ways to start a business on these sites. If you take time to get yourself familiar with the API offered by Twitter and Facebook, you can create real solutions that people want to use. You obviously have to identify a need and provide value with your service, but these APIs can be easily utilized to create killer products for social media sites such as Twitter.

Twitter is growing really fast, which is why starting a Twitter-based business makes sense these days. If you know someone who knows the API or can hire someone to write code for you, the sky’s the limit on what products you can make for Twitter. Here are 10 Twitter business ideas to get you started:

  • Local Services: creating geo-based Twitter solutions is nothing new. But the market is still not saturated. No matter where you are around the world, you can create a Twitter-based service and attract Twitter users in your area. Or you can go for it all and create a craigslist-like service for Twitter.
  • Status Update: creating a software solution that makes it easy to update multiple social media accounts in one shot is still one of the best ways to gain some traction in this business (e.g. Pinging service).
  • Desktop Clients: we have over a dozen of desktop clients that let tweeters tweet from their PC more effectively. At the same time, there is always room for innovation in this area (TweetDeck).
  • Analytics Tools: social media analytics is gaining traction slowly and more people will use SM analytics solutions to measure ROI for their social media campaigns. The sky’s the limit in this area. You can go for simple, freemium services or create premium analytics solution (with the proper investment).
  • Automation Tools: there are a lot of businesses and individuals that prefer automating parts of their social media campaigns. Targeting them could be lucrative (TweetAdder).
  • Account Management Tools: letting people manage their account more efficiently on Twitter is yet another way to make money on Twitter. Though make sure you figure out your business model before going online (Hootsuite).
  • Mobile Apps: offering a mobile solution for iPhone, Android, and other top mobile platforms is yet another way to build business on Twitter. It’s not as hard as it looks as long as you have the right developers.
  • International Twitter Solutions: have you seen tweeters who talk in foreign languages on Twitter? Wouldn’t it be nice if you could develop a solution for them to help them tweet and connect with others more effectively (e.g. a Twitter translation service)?
  • Twitter Training: what if you don’t want to write code? You can still make money on Twitter by letting others know how to get started on Twitter. You can also offer backgrounds, buttons, and all kinds of little solutions and monetize on the side.
  • Twitter Portals: if you are into building content portals, why not use Twitter to build more dynamic ones? Lots of content to take advantage of.

As you can seen, building a business on Twitter is not that hard. You obviously do want to pay attention to business 101 concepts, but as long as you identify a need that is not being addressed in your niche, there are plenty of opportunities to make money on Twitter.

Your take: please share your Twitter ideas here.

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You don’t have to be a genius to realize the power of Twitter. Google may be the king of search these days, but Twitter and Facebook are expected to continue their momentum and attract a whole lot more traffic in the future. Following and get followed on Twitter doesn’t stop for weekends and holidays. If you have been active on these sites, you have probably seen all the noise that could be going around. And if you happen to be popular, you are going to have to manage your followers as well. It would have been a bit more difficult to get all this done on Twitter in the past, but thanks to Twitter lists, you can create lists and follow people in a more organized fashion.

Twitter has not yet rolled out the feature yet, so not everyone can take advantage of the lists. But the lucky ones who can will see a new number next to their number of followers. That number will show the lists that you are included on. Obviously, the more you are listed, there is a good chance that more people find you more useful. So lists are essentially #followfriday on steroids.

If you are a small business owner, hoping to gain some traction on Twitter, lists are godsend for you. They allow you to classify the people you are following under different lists and engage them more effectively. You can create public and private lists of people who may be interesting to your business or those who are talking about your business or niche. You can then decide on the message you want to communicate with each and every list. [click to continue…]

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Facebook is a great community to be a part of to catch up with old friends, keep up with the current ones, and even find contacts and new friends. A lot of people do use Facebook to just waste their time, and there is nothing wrong with that. Everybody is responsible for themselves and their own times. If you are a business owner or want to start an online business, you can’t afford to do the same. There are plenty of ways that Facebook can help you take your business to the next level and make some money in the process as well.

Paul Dunay has done such a wonderful job with his presentation on this topic, that everyone should take time to go over his recommendations on this subject.

View more presentations from Paul Dunay.


But while Paul talks about top level strategies that you can use to make money on Facebook, here are a few guerilla style methods to make money on Facebook:

1. CafePress: I have talked about CafePress and how you can make money from it in the past. By using Facebook, you can sell products on Facebook and put more money in your pocket. Here is the app that lets you do just that. [click to continue…]

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