social web

Many social media beginners use Twitter, Facebook, and other top sites to only share information with their prospects and customers. Businesses that are doing just that are missing the boat completely. While businesses should take time to interact with their customers, they should also listen to what others have to say about their brand. Knowing what people are complaining about or would like to see your business offer can help you improve your product and take your business to the next level.

There are plenty of social media listening tools around. Here are 5 great tools to get you started:

Addict-o-matic: gives you a quick way to search through blogs and the social media sites to find what you are looking for. It covers Twitter, Bing, YouTube, and …

Trackle: lets you keep an eye out on your competitors and your own brand. Sends you e-mail as you get mentions around the web.

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