Promotion

In order to run a small business effectively and grow it, you are going to need to have to wear multiple hats. You can’t do everything by yourself either. Outsourcing some of your tasks is a good idea. Picking up some of these tools would help too:

SEOmoz: not a cheap solution by any means but if you want to be successful with your SEO efforts, you are going to need this tool. The site has plenty of tools and resources to keep you in top shape SEO-wise.

Sucuri: a web integrity monitoring service that keeps track of the changes happening on your website and helps you clean up attacked sites. [click to continue…]

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Driving traffic to your online venture should be one of your top priorities. Your goal should be to get your conversion rates as high as feasible to make a profit with your business, but a conversion rate of 100% does not lead to a profitable business. In fact, any number like that probably means that you are not doing a good job driving enough traffic to your website. You can always try SEO and pay per click marketing to increase traffic to your business and generate leads, but what a lot of entrepreneurs are not paying attention to is the power of Facebook Ads. It’s true that being involved in Facebook and having your own fan page up and running can generate leads for you. But in order to really make it on Facebook, you’ve got to take a more aggressive approach. Facebook Ads is a very exciting ad system that lets you target Facebook users by their birthday, how they are interacting with your pages, their age, and even their marital status. These are all invaluable information that can help you reach a more targeted set of prospects.

There are many Facebook ad strategies that you can use to make money online, but you don’t have to be a genius to get started pushing your brand on Facebook. You do need to create a page for your business before getting started. A lot of entrepreneurs that are using Facebook only drive traffic to their own websites. But you should compare your conversions rates from your fan pages and your home page to find out which one is more suitable for Facebook traffic. Once you have done that, you are ready to take advantage of Facebook’s Ad system:

What I like about Facebook Ads is the fact that is very simple to use. So you don’t have to be genius to get started with it. You do want to take time to read the guidelines to find out what you can and can’t do on Facebook. The people behind this system are very strict, and they won’t hesitate to remove your ads if you are not compliant with their policies. You also want to test image ads versus text-only ads to figure out which works the best for your situation. [click to continue…]

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