Choosing a domain name for your business is perhaps one of the most important decisions that you ever make for your business. A catchy domain name not only helps you with your branding efforts, but it could also help bring a lot of traffic to your site. That is why you shouldn’t take your eyes off the ball when it comes to choosing a domain name for your business. Domains may be cheap but that doesn’t mean you should take them lightly.
Here are a few tips that you should keep in mind in order to register the perfect domain for your startup or small business:
- choose a clean domain name (no curse words)
- choose a meaningful domain name.
- go for a catchy domain (e.g. Digg, Treehugger, …)
- stick with a short domain. Long domains are harder to remember and inconvenient to type out.
- avoid using hyphens and numbers in your domain if possible.
- avoid using other companies’ trademarks in your domain (that includes YouTube too!).
- register all versions of your domain name.
- register sibling domains for your future business plans.
- do not register a .net domain without getting its .com version first.
- work with domain registrars with a good track record.
- do not choose a silly domain name, unless you are in the right niche.
- keep an eye out for your brand in other people’s domains.
- register your domain privately, if you are concerned about your privacy. Make sure you use a registrar that allows you to do this easily
- ask your domain registrar to lock your domain.
There you have it. Choosing a domain name doesn’t have to be difficult, but you need to pay attention to what your business goals are and who you can afford to work with. Here are a few websites that allow you to get ideas for your domain names:
- http://www.dotomator.com/web20.html
- http://www.webscriptlab.com/domainnamegenerator.php
- http://www.hackslash.net/?page_id=48
I have personally worked with the following companies as they have the best prices and give you the best bang for your buck.
- 1&1 Domain registration
- Netfirms Domains
- GoDaddy Domain hosting
- Dotster Domains registration service
If you are looking for an affordable solution for your business domain needs, you can go wrong with the above companies.
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