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Producing video for your offline or online business is no longer a novelty. Videos allow you to get more eyeballs to your business website and even dominate the search engines (if you optimize them for ranking). The level of video that you need to produce your business and its nature come down to what your business is all about and what you want to accomplish with your videos. Sometimes, you just need a camcorder to take videos on the go and capture your business events or conferences that you attend. Depending on the type of your business, you may be better off creating your very own web show. Many top marketers have done just that and reaped the rewards in the process.

Whatever the case, you are going to need some decent equipment to capture video for your business. At the very least, you are going to need a decent video camera or camcorders. How much should you spend on a video camera? That really depends on what you hope to accomplish with your video, but the sky’s the limit as far as how much money you can spend on your equipment. At the end of the day, your equipment does not matter. What you do with it does. With that in mind, here are 4 video cameras and camcorders that can enable you to produce content for your business:

Panasonic Professional AG-HMC40 AVCHD Camcorder with 10.6MP Still and 12x Optical Zoom

Panasonic Professional AG-HMC40 AVCHD Camcorder: one of the most impressive (and affordable) prosumer camcorders on the market. This is a tool that could come in handy if you are thinking about creating your own commercials or high quality web show on the web. It’s not cheap in comparison to regular camcorders on the market. At the same time, it gives you a lot of bang for your buck.

Canon EOS Rebel T2i 18 MP CMOS APS-C Digital SLR Camera with 3.0-Inch LCD and EF-S 18-55mm f/3.5-5.6 IS Lens

Canon EOS Rebel T2i 18 MP CMOS APS-C Digital SLR Camera: one powerhouse of a digital SLR that lets you take super high quality pictures and HD videos all with the same time. It could save you money if you intend to hit two targets with one shot. [click to continue…]

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