Tools

Being involved in social networking sites does not only revolve around offering decent content. Whether you own a small business or an established one, you need to keep track of your content, links, and followers to maximizer your social media opportunity. Thankfully, there are a ton of tracking tools for Twitter, Facebook, and other websites that can help you stay on the top of your content’s progress across those networks.

There are a few premium tools that are worth paying for, but you don’t have to pay anything to get started with your social tracking process. Here is a mix of 5 free and paid social tracking tools that can help you track your business’ progress in social media:

Dlvr.it: a very handy tool for businesses that want to syndicate their content across the social web. Whether it’s LinkedIn, Facebook, or Twitter that you want to be involved in, Dlvr.it has you covered. It provides you with useful stats as well.

Su.pr: a syndication service by StumbleUpon that not only keeps track of all the love that your links get, it can also help bring more traffic to your business. [click to continue…]

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The iPad is a very powerful device for business. While many may use the device as an entertainment tool, business owners can certainly use it to manage aspects of their business on the go and stay on track at all times. If you own an online business, you are familiar with all the things that you will have to address everyday to make your business work. So you certainly don’t want to waste your time on the road. Thankfully, there are lots of iPad apps that you can take advantage of to run your business like a pro. In fact, here are 5 business apps for iPad that are a must have for entrepreneurs:

Analytics HD: let’s face it. You can’t get enough of Google Analytics and neither can I. Analytics HD lets you watch your data wherever you are. It’s never too late to make changes and start optimizing your websites.

TweetDeck: you can’t afford not to be on Twitter if you are a business owner. It’s really as simple as that. With TweetDeck, you can manage your followers and Twitter accounts more effectively.

Things for iPad: your iPad wouldn’t be as much handy without a decent to-do list application. Things for iPad helps you manage your projects and stay on the top of your daily tasks.

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Producing video for your offline or online business is no longer a novelty. Videos allow you to get more eyeballs to your business website and even dominate the search engines (if you optimize them for ranking). The level of video that you need to produce your business and its nature come down to what your business is all about and what you want to accomplish with your videos. Sometimes, you just need a camcorder to take videos on the go and capture your business events or conferences that you attend. Depending on the type of your business, you may be better off creating your very own web show. Many top marketers have done just that and reaped the rewards in the process.

Whatever the case, you are going to need some decent equipment to capture video for your business. At the very least, you are going to need a decent video camera or camcorders. How much should you spend on a video camera? That really depends on what you hope to accomplish with your video, but the sky’s the limit as far as how much money you can spend on your equipment. At the end of the day, your equipment does not matter. What you do with it does. With that in mind, here are 4 video cameras and camcorders that can enable you to produce content for your business:

Panasonic Professional AG-HMC40 AVCHD Camcorder with 10.6MP Still and 12x Optical Zoom

Panasonic Professional AG-HMC40 AVCHD Camcorder: one of the most impressive (and affordable) prosumer camcorders on the market. This is a tool that could come in handy if you are thinking about creating your own commercials or high quality web show on the web. It’s not cheap in comparison to regular camcorders on the market. At the same time, it gives you a lot of bang for your buck.

Canon EOS Rebel T2i 18 MP CMOS APS-C Digital SLR Camera with 3.0-Inch LCD and EF-S 18-55mm f/3.5-5.6 IS Lens

Canon EOS Rebel T2i 18 MP CMOS APS-C Digital SLR Camera: one powerhouse of a digital SLR that lets you take super high quality pictures and HD videos all with the same time. It could save you money if you intend to hit two targets with one shot. [click to continue…]

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When you are starting a business online, you are going to need a catchy domain name that you could use for branding and promotional purposes. But it goes beyond that. Having a lousy domain is the best way to get forgotten and lost in the crowd. Besides, a long domain will be hard to remember for your visitors and would leave a bad impression on your first time visitors as well.

Finding a catchy, short domain is very difficult these days. Most marketable domains have been taken either by real businesses or those who make a living selling domains to businesses. It is still possible to buy a catchy domain but that won’t come cheap. If you are starting up without a big budget, you may want to spend time searching for a good domain before spending your money on a premium one. These 5 tools make the process easier:

Domainsbot: one of the few tools that I have been using on a consistent basis in the past few years. The interface is ajaxified and very easy to use. The service comes with options to help you find brandable domains fast.

Domize: one of the more innovative domain tools one the market. You can combine your key terms and let the engine go to search for you. You can search through synonyms and even pass regular expressions to the engine.

Domainr: Domainr is an interesting tool that can dig up gems of domains out of thin air. If you have heard of domains such as bit.ly or su.pr and want to have a similar domain for your business, Domainr is the tool to use.

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So you own a niche online business? Whether you are selling your own product, own a niche portal, or a niche affiliate marketer, you are going to do your research and put real effort into it if you want succeed online. So investing in a research tool to help you along the way is not such a bad idea. The good news is that there are a few free tools that you can use to help you get a more comprehensive research done. The bad news is there is no way around the process. So if you want to succeed online, you’ve got to do your research and keep track of trends.

If you are a niche business owner looking to take your research to the next level, here are 5 research tools that you should take advantage of:

Facebook Lexicon: a lot of newbie niche marketers are not paying too much attention to social networking sites such as Facebook. But these sites are great places to look for trends and find out valuable information. Facebook Lexicon lets you do just that.

Twendz: Twitter is another place to look for trends and find out what people are talking about online. Twendz is a cool free tool that lets you do your research on Twitter and keep an eye out on the upcoming trends.

Market Samurai: an Adobe Air application designed specifically for portal developers and niche marketers. It’s not a free tool like the above tools, but it brings a lot of things together and lets you better manage your content creation and promotion process. [click to continue…]

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