SEO for Business 101: Why Search Engine Optimization Matters

by cyrus on Jul 31

Search Engine Optimization All-in-One Desk Reference For Dummies (For Dummies (Computers))

Search Engine Optimization. One of the most underrated and overrated tactics used by webmasters. Before I address why SEO is underrated for businesses, let me tell you why SEO is overrated. A lot of small businesses fall too much in love with their SEO practices and forget about other marketing channels to get the word out about their business. SEO is very attractive as it is considered to generate free leads for your business. But search engine optimization takes time and there are no guarantees. There is simply no way to guarantee #1 ranking on Google and Bing, and anyone who does guarantee it is being deceptive.

SEO underrated among many companies across many industries. I have seen many large companies that simply don’t get it when it comes to SEO. Many think of SEO as a magic trick that can open the traffic floodgates. Some small businesses don’t even bother with SEO, thinking that it’s too hard and simply not beneficial. In reality, none of these approaches are true. SEO can be a powerful channel for your small business, but you shouldn’t over-rely on it and expect miracles. At the end of the day, how much success you get from your SEO efforts depends on your landing page and your product offerings.

Getting started with SEO is not as difficult as most people think. It does take a bit of work, and at some point you may be better off outsourcing your efforts. At the same time, there are a lot of things you can do by yourself. If you are stuck and have no idea where to start, here are a few areas you should focus on:

  • Details: knowing how search engines work goes a long way towards helping you figure out strategies and tactics that can give you the best bang for your buck. You don’t want to implement tactics without knowing what the effects could be.
  • Keywords: your keywords are very important in determining what kind of traffic you get to your website. Not all keywords are created equal, so make sure you do your homework here.
  • Content: having the right kind of content on your website goes along way towards determining your success. Content will always be king, so don’t cut corners here.
  • On page factor: on page factors are in general not as important as they used to be, but you can still get some value out of making your your META tags, alt tags, and so on are done right.
  • Links: building links to your pages is very important. You want to get links from blogs, forums, and authority sites (very important). Education, government, and other top sites can help you climb the rankings fast.
  • Social Media: social media optimization should be a big part of your plans. You should take time to create a Facebook and Twitter account and keep driving traffic to your website.
  • Web 2.0: using sites such as Twitter, Facebook, and Friendfeed goes a long way towards bringing you more traffic. But don’t forget to add podcasts, video-casts, and so on to your web pages to draw more people in and spread the word around your business.

This is just a simple overview of what you need to do to climb the rankings and get more traffic to your website. There are tons of books that you should read to take your SEO game to the next level. Your focus should really not be on search engines but rather providing value to your users. Content and value are still king, so don’t let your eyes off the ball.


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