YouTube For Business 101: How To Get Started

by cyrus on Aug 7

YouTube has quickly become of the best sources for small businesses to generate leads and dominate the search engines. In a previous post, I talked about how you can use search engine optimization to drive traffic to your small business website and take your business to the new level. Guess what? Video optimization is going to be a part of that process as well. Whether you decide to put your content on YouTube or on your own service, you want to make sure that you give it the best chance to be found by searchers and your visitors. YouTube is especially attractive for small businesses as they don’t have to pay a whole lot of money to host the videos, and they can go viral with the help of the YouTube community.

Creating videos for business is much different from making them for fun. There are a lot of talented individuals on YouTube who make killer videos, and as a small business owner you can always recruit these folks to push your brand. But you can’t model your own videos after these people. Your business, its brand, image, and reputation is too important to experiment with. So it’s always good to have a strategy on what you want to accomplish with your YouTube videos and go about executing it step by step. Not having a plan is the easiest way to go bust on YouTube.

Producing a video may seem daunting. There is a bit of technical aspect to it, but nothing that most people can’t do. You are going to need some video equipments to take the best videos. But these are things that you can address easily. Developing a successful video marketing blue-print for your business is more difficult. But here are a few steps that I would take to make videos for my business:

  • Content Planning
  • Content Production
  • Content Optimization
  • Content Distribution
  • Content Promotion

Content Planning: before starting a video project for your business, you need to have a clear plan. What is it that you want to accomplish with your video? Who are you targeting? What impression do you want to make on your audience? Who is going to be helping you create your content? Will you need to hire people to be in your video? These are just a few questions that you need to answer before starting your video marketing projects. By asking these questions, you minimize your risk and get things done more smoothly.

Content Production: this part is a bit technical, but it’s nothing that can’t be done by most small business owners. You can always contact the colleges and universities around you and hire interns to get the job done. But you want to make sure you have a clear plan on what you are producing and how often you’ll put new content for your business. You want to make sure that your production quality doesn’t hurt your business’ brand either.

Content Optimization: this phase not only includes putting final touches on your videos but also tagging them with the right keywords to make sure they get ranked higher on search engines and drive the most traffic to your website. While you are using YouTube for your videos, you can still push your brand on your videos. So make sure you include your website address and other business information on your videos to get people to come and visit your site.

Content Distribution: getting your videos out in front of searchers should be on the top of your agenda. You can always create your videos and hope for the best, but it’s always better to use as many distribution channels as possible to give people the chance to find your videos. You should focus on getting your videos on social networking sites such as Facebook, Twitter, and Friendfeed. It wouldn’t hurt to put your videos on your blog as well. The more you push your videos, the better chance you have of going viral.

Content Promotion: once you have put your videos in front of people, it’s time to get the communities all around your engaged and get them to talk about your content. You should take time to engage other users in the communities that you are a part of. You can also use promotional services to put your videos on other content networks. The goal is to get as many potential prospects to view your videos.

You should break down these phases into actionable steps and get them done one by one to give your business the best chance to get something tangible from your video marketing efforts. At the end of the day, video marketing shouldn’t be your only marketing channel, but you may as well use it as long as it’s hot. Videos are here to stay, so why not use them to take your business to the next level?


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