Google Wave for Small Business – Part I: Intro

by cyrus on Nov 13

In case you haven’t noticed, Google Wave has been taking the web by storm. Google Wave is a new tool by one of the most innovative companies in the world that is expected to change the way we communicate with our friends, customers, and everyone in between. Wave is e-mail on steroids. The e-mail system has been around for a while, but the technology is somewhat outdated for this day and age. Not when you can share videos, audio files, and other type of files with your friends. Not when conversations are more dynamic. Not when Twitter is around.

Google Wave is not that different what you have come to see on e-mail and social media sites. It’s just a combination of everything. It facilitates rich communications with your contacts. You can extend what you see on Google Wave through robots, gadgets, and other extensions. Think about it. Wouldn’t it be nice if you could receive your tweets on a Wave and be able to respod to invidual tweets right there?  How about using your Wave account to allow multiple people to tweet on the behalf of your company? How about adding gadgets that keep you informed on information that matter to you on a daily basis. That’s all possible using Google Wave.

Here is how Google Wave works. Each Wave is a thread of conversation. You can easily add your contact to your wavelets (with extensions) and get them to communicate with you more effectively. Sharing videos, documents, and everything else in between couldn’t be easier using Google Wave. You can also invite multiple people to your wave, and they all can communicate among each other without you and them having to send messages back and forth. There are plenty of extensions that you can install on Wave. You can play games and do all kinds of fun things with Wave. But if you are planning to use Wave in your small business, here are the extensions you should look for:

  • Integration: there are plenty of add ons that let you add third party services to Google Wave. You can easily add Bit.ly, Twitter, and everything else you use on a daily basis (e.g. Tweety).
  • Groups: these extensions allow you to communicate better in your group. This comes very handy if you want your small business team to communicate more effectively online (e.g. Groupy).
  • Language: if you run a multi-national business or just want to have an easy time translating things, you can do it easily on Google Wave (Rosy Etta).
  • Polling: lets say you want to manage your small business team remotely. Wouldn’t it be nice if you could poll them on your ideas right away (Pollster)?
  • Search: yet another way to make your experience on Wave richer. For instance, you can add Yelp to Google Wave. Can’t do that on e-mail.

Google Wave is still in its infancy, and that is exactly why you should take time to get yourself familiar with it. The time is now to get an early advantage with this cool tool. The sooner you learn and master it, the better off your business will be for it. Just don’t spend too much time on it as it’s very addictive.


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