Pinterest recently introduced an analytics tool for verified websites. It gives Pinterest users information about their site’s performance on Pinterest. Being active on Pinterest won’t necessarily draw a lot of attention to your site. You need to analyze the performance of your content and optimize your strategy accordingly. These 5 Pinterest analytics tools help you make better sense of your marketing efforts:
Pinterest Analytics: this tool is a no brainer. You need to verify your site before using this. Once there, this tool will show you the most repinned and shared stories on your website.
Pinalyzer: not only helps you share and discover new pins but also analyzes your activity and rates your influence in the community.
PinReach: shows you the most popular pins, trending ones, and top influencers you should be connecting with. It measures your presence on Pinterest also.
Piqora: a complete marketing suite for Pinterest. Lets you handle promotions, analytics, and more. You can use this to customize and track contests, schedule pins, and do a whole lot more.
Pinpuff: another tool you can use to measure your influence within the Pinterest community. It shows reach, activity, and virality scores.
Tracking your Pinterest efforts is a no brainer. These tools are not perfect but they do offer you information on how well you are doing on the site.