How To Launch A Product Using Affiliate Marketing

by cyrus on May 1

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I still remember the first time I signed up for PPC Classroom. It was an Internet marketing course that was designed to help newbie pay per click marketers increase their return on investments with their Adwords campaigns. What interested me the most about the program was not the content inside but the comprehensive launch plan set forth by the entrepreneurs behind this system. I admit that affiliate marketing was not only part of the equation but it was a big part of it. Launch Tree is a new course based on that very experience that shows you exactly how to use affiliate marketing to make lots of money fast.

Affiliate marketing may sound simple but it’s actually an art. Sure. You are giving folks a decent commission check to promote your product. But that doesn’t mean they would. Even if you are very successful with affiliate marketing, you may still be leaving money on the table. 90% off sales are made by 10% of affiliates. Reaching out to these affiliates won’t be easy. Top affiliate marketers are notorious for picking only high quality products to promote. So you want to position your product in a way that gives top affiliates the impression that your product is worth promoting. Not everyone’s going to get it right, but those who do get to make a lot of money. Here are a few ways to launch your product in the affiliate marketing channel like a pro:

  • Deals with Top Affiliates: top affiliates are special. Unfortunately for you, they know it too. It’s essential for you to reach out to these guys and offer them more money to promote your products. These guys often have large lists and a large following. Don’t underestimate their power.
  • Tools: don’t forget that the more your affiliate marketers deliver, the more money you make as well. Don’t be hesitant in giving them all the cool tools they need to become more productive. That includes providing your affiliates with ads, sample copies, e-mails, and …
  • Training: not all affiliate marketers are super affiliates. You can still make money by going to those regular affiliates. These folks are ready to learn new tricks so don’t hesitate to teach them how.
  • Content: creating new content to promote your product could be a hassle for a lot of affiliates. Put videos on YouTube and create sample blog posts to give your affiliates an idea how to promote your product.
  • Prizes: giving away cool gadgets to your affiliates to appreciate their performance can be a great way to skyrocket your sales. I have seen merchants that give motorcycles to their best affiliate. But they also offer smaller prizes to keep their smaller affiliates encouraged.
  • Cross-selling: affiliate marketers care a lot about the money that they’ll be paid. It’s always encouraging for affiliates to know they can earn more dollars if you manage to sell complimentary products in your back-end. It’s all about treating your affiliates as partners. They’ll appreciate it.
  • Leads: pay per action is a decent pay model, but the folks behind Launch Tree have had a lot of success with a hybrid model. They not only give prizes for qualified leads but also pay commission per each action.
  • Relationship: many large corporations treat their affiliates as secondary employees. You’ve got to treat your affiliates as your business partners. If you look out for them, they look out for you too.

As you can see, there is a lot of factors that you need to consider to launch a successful affiliate program. It’s not all about the money. Affiliates work hard, and they appreciate every little help that you give them. The folks behind PPC Classroom certainly got it! If you are interested to know more about how to launch your own successful business, you should check the videos on Launch Tree. It’s a case study on a project that generated millions of dollars in revenue. And you can bet affiliates played a big part in it!


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