10 Ways To Get Your iPhone Application Business Off The Ground

by cyrus on Jul 10

As someone who has been involved in the online marketing business for years, I hear from people who have started their iPhone development business from time to time and try to help them out get more traffic and sales. Developing a killer iPhone application may sound difficult, but promoting it could be even more troublesome for iPhone developers. A lot of these folks are not online marketing experts, so they find it difficult to figure out where to spend their effort on. After all, you only have 24 hours a day and limited resources when you start your venture, so you want to make sure you get the most out of each and every minute everyday. But there are a certain things every application developer can do to promote their apps more effectively and get free leads.

Online marketing may look complicated on the surface, but there are a lot of tactics that everyone can adopt to generate leads. Sure, there are more complicated strategies that are better left to professionals but creating a Twitter account, a YouTube video, or a Facebook fan page is not that difficult to do. If you are an application developer, here are 10 tactics you should adopt to push your app and generate more sales:

  • Video Review: creating a video review for your app can help others find out whether your app is worth trying. It’s easy to tell people what your app is capable of. But it’d be all more effective if you show people what your app can do in a video. You can even give applications away in return for video reviews. You should at least try to create a YouTube account and post a couple of videos from your app to show what your app can do. There are many other video sites that you can be on, so make sure you take advantage of what’s out there.
  • Lite Version: one of the best ways to show people what your app can do is by giving others the opportunity to test your app for themselves. That’s why it’s a great strategy to create a lite version of your app and give it away for free and encourage your lite users to make the move and buy the premium version.
  • Facebook Fan Page: one of the best ways to get connected with your fans and build a real community around your application. Don’t forget to register a catchy name for your Facebook page when it’s eligible.
  • Twitter: if you have an iPhone application that you are selling online, and you are not on Twitter, you are missing the boat. Twitter is a great community to find people who are interested in all kinds of products. Use Twitter search or these twitter tools to figure out who may be looking for your app.
  • FriendFeed: may not be as popular as Facebook and Twitter nowadays, but it certainly has a lot of potential and a bright future. You should take time to sign up for an account, connect with folks, join rooms, and be involved.
  • Ning: Ning is a cool web service that lets you create your own social community. If you have a niche app, why not create a social community around your niche and push your app that way. Ning doesn’t cost any money (unless you go with premium features) so it’s worth a try.
  • LinkedIn: now this is a bit more tricky to pull off, but you can always try to reach out to folks in your niche or industry on LinkedIn and either push your app or ask them to spread the word around. You do want look useful on LinkedIn. So don’t hesitate to post polls, ask questions, answer questions, and work on your profile.
  • Giveaways: once you have your social media accounts ready, you should try to make things interesting by giving away copies of your app to your followers and Facebook friends. Freebies are a great way to go viral, and people who win these competitions can help you spread the word around and gain more leads.
  • Bloggers: reaching out to top bloggers is an amazing way to drive lots of traffic to your app and make a killing on iTunes. If you happen to get featured on Engadget or any other top blog, you are going to get more traffic that you can handle. Don’t be afraid to reach top bloggers and ask for their reviews.
  • Press Releases: press releases can drive you lots of traffic if you play your cards right. Ask any search engine optimization professional, and he/she will tell you how important press releases are to their overall strategy in optimizing a site for search engines. Just choose keywords that can help you make sales and include them in your press release. It’s easier said than done, but there are plenty of sites that can show you how to go about writing a killer press release.

There you have it. You don’t have to be a genius to pull the above tactics off. These tactics, if implemented correctly, can get you a lot of traffic and sales. The first days of any venture can be difficult but once you tough them out and gain momentum, who knows where your business can take you.


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