Start a Business

Whether you have been watching TV a lot lately or been following the news, you have probably heard of green economy, green tech, and Eco-entrepreneurship. Whether you like it or not, green technologies are coming, and we are going to have a greener future. That’s a very exciting news for those of us who know how to take advantage of opportunities in this new industry. There are plenty of ways to start a green business, help clean up our Earth, and make a living in the process. And since we are in early days, there are a lot of opportunities to jump on and get an early edge in this industry. You just have to agile.

If you are new to the whole green “thing” and interested in starting your own green business, there are plenty of good books to get you started. You do want to know as much as possible about this industry to develop and implement your idea in a more effective fashion. But fear not as there are plenty of books that can help you do just that (aside from blogs and forums). Here are 8 good ones you should read:

Start Your Own Green Business (Start Your Own...)

Start Your Own Green Business: this is one of my favorite book. It’s concise and to the point. It’s not written to make you a master in this industry but is a great crash course. It does help you graduate to more comprehensive books more easily.

Harvard Business Review on Green Business Strategy (Harvard Business Review Paperback Series)

Harvard Business Review on Green Business Strategy: needs no introduction. It’s the one green book everyone should read before jumping into this industry.

75 Green Businesses You Can Start to Make Money and Make A Difference

75 Green Businesses You Can Start to Make Money and Make A Difference: this is one of the best books to read if you are looking to develop a unique idea for this industry. You may not be interested in any of these ideas, but you can easily come up with your own after reviewing some of these.

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So you have taken a chance and started your business. You put your time and funds to it to expand your business. But do you know that your logo or even your domain name could be subject to infringement. Protecting your brand should be your highest priority. And the last thing you want to see is some copycat companies stealing your logo, your name, and even domains similar to yours. Registering a trademark provides you with the insurance you need to protect your brand and reserve the rights to your brand, domain name, logo, and … Once you register your business trademark, others can see its existence through the United States Patent and Trademark Office.
So nobody can claim that they didn’t know you had a trademark on a name after infringing your trademark.

There are three steps that you need to take to manage your trademark effectively. As a business owner, you owe it to your business to register your trademarks and protect them against violations. It’s not just your brand or logo, but everything that makes your brand valuable. You don’t want other companies to take advantage of your name and even create confusion in the market. So you want to make sure that you register your trademarks and watch those who are out there to infringe them.

Here are the steps you need to take to register your trademark:

  • Registration: the registration process is going to cost you some money but it’s not that difficult. A trademark is an important business asset that increases in value as your business and brand grow. It can be a name, a design, or a logo. You do want to make sure that you register a name that is not already trademarked by another company. You can always use trademark search services to find out whether the name you are trying to register is trademarked. You can also use a third party company such as MyCorporation to help you fill out your application and do your trademark research.
  • Trademark Search: going back to the previous point, you want to pay extra attention here to make sure your trademark doesn’t conflict with an existing one owned by another entity. The last thing you want to do is step on another company’s toes here. You can always use TESS to find out whether your name is already trademarked.
  • Trademark Watch: so you register your trademark, and you pay your fees. That doesn’t mean others won’t try to infringe it. That’s why you should watch out for companies that try to step on your toes. The best way to track the developments around your trademark is by signing up for a trademark tracking service that lets you know when somebody’s trying to borrow your name. A trademark watch looks for marks similar those owned by your business that are either filed with or published by the USPTO. You may think that once you have registered your mark, you are going to be protected, but that’s not really the case. Trademark infringement is a reality in the business world, and you need to be alert.

Registering your business trademarks is not something you should take lightly. You can always register your trademarks yourself and try to track them all by yourself. But my rule is if an activity is not core to your business, you should outsource it. What you can’t afford to do is ignore your assets and let others claim the rights to your name! It’s not worth the headache.


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